Digital Wing is a London based UX and product consultancy from Adam Boulkroune.

A bit from Adam:

I’ve always been one to question why things work the way they do, and challenge myself to see if I can make them work better. This lead me to a master’s degree in Aeronautical Engineering – the engineer’s approach of critical thinking and human-centred design carries through in my work today.

My journey into UX started in a team pioneering disruption and digital transformation in banking. But they say variety is the spice of life, so I made the move to agency side. I figured it was possible to work leaner and more efficiently for clients, so I started Digital Wing in 2018. Since then I’ve helped large enterprises, charities and startups bring ideas to life.

Always striving for the best results, I am diligent and known for my pragmatic, positive attitude. I like to keep active, am a bit of a foodie, and take pride in brewing a great coffee.